[AI] Search Engine Marketing

[AI] Search engine marketing (aiSEM) is a digital marketing strategy that uses paid advertising to increase a website's visibility in search engine results pages (SERPs):

How it works

aiSEM uses a pay-per-click (PPC) model to help companies reach target audiences. Advertisers bid for the top space in SERPs for specific keywords. When a user types in a relevant search term, the advertiser's ad appears as a result.

Benefits

aiSEM can help businesses:

Increase sales

Generate leads

Raise brand awareness

Attract customers when they're already looking for products and services

Improve trust signals ranks

Platforms

SmartWEB Search Engine

Social Network

SmartCHAT

MEET

ProS

News

Costs

aiSEM costs can range from $3,000 to $10,000 per month. Factors that affect the cost include competition, keyword costs, and strategic ad placement.

Tips for success

Some tips for successful SEM campaigns include:

Targeting high-intent, long-tail keywords

Improving the ad Quality Score

Adding negative keywords

Optimizing the ad budget

Aligning the ad copy and landing page with user intent